Privacy by default
We collect the minimum we need to make the product work. No third-party trackers, no advertising network, no behavioural profile sold or shared.
About the studio
ELITE SQUARE PTY LTD is an independent studio based in Brisbane. We build in two areas: cloud data engineering — a next-generation orchestration platform for multi-cloud data teams — and community sports software, where we make SportLoop. Same studio, same people, two different problems worth solving.
02 — Story
ELITE SQUARE was incorporated in Australia in 2021 as a vehicle for building software in two directions at once.
The first is cloud data engineering. Our work here is led by a hands-on engineer with years of production experience across Azure, AWS, and Google Cloud. We're building a next-generation orchestration layer that lets data teams run pipelines across multiple clouds without picking a winner — batch, streaming, hybrid, all the same surface. Built for engineers, by engineers, with a stubborn refusal to add lock-in we'd hate ourselves.
The second is community sports software. We make SportLoop — a coordination and record-keeping tool for recreational sports groups. Pick-up basketball at the local court. The badminton group that has been meeting on Thursday nights for years. These groups don't need another social network or another marketplace. They need fewer messages, fewer spreadsheets, and a clearer record of who came, who skipped, and what was owed.
Different audiences, same instinct: build software that does its job and gets out of the way.
We're deliberately small. We ship under our own name, host our own infrastructure, and answer our own support email. We don't take outside investment, and we don't run our software as a side bet against some other business.
03 — Principles
Four commitments that shape every product decision we make.
We collect the minimum we need to make the product work. No third-party trackers, no advertising network, no behavioural profile sold or shared.
SportLoop is a coordination and record-keeping tool — it never holds, receives, transfers, or processes user money. Our data platform is plumbing for the data teams that use it. Neither product overclaims, neither sells anyone's data, and the line between "what it does" and "what we say it does" stays tight.
Customer data is hosted in Australian regions. The entity that runs the service is Australian-incorporated. The team is in Brisbane.
Small team. Modest hosting bill. No growth team chasing engagement metrics. The product gets to stay quiet because the business doesn't need it to be loud.
04 — Entity
For verification, due diligence, and the people who keep good records.
Registered entity